Money Mastery Method with Linda Davies

Our phones are a brilliant marketing tool.

They are a brilliant means to extract money from us.

How much stuff do you buy via your phone?

How much of it is necessary?

How much of it could you do without?

This offshoot of the advertising, marketing and manufacturing industry is one of the most powerful ways of making us part with our cash.

Think of all the subscriptions. Think of all the impulse buys care of Instagram and Facebook where we see adverts tailored for us.

This is not the random advertising of hoardings or adverts in newspapers and magazines.

This is highly customised advertising, just for you! Tailored specifically for you to make you buy.

And we do buy. Boy, do we buy. I’m not talking about grocery deliveries and the essentials.

I’m talking about impulse buys.

One of the most immediate things you can do to help create a healthier relationship with money is to spend less time on your phone.

Simple. But not simplistic.